Social Media News Consumption Drops As Trust Declines

We are alway on the look out for great content – stories, pictures and videos – via your favourite social media channel . Evidence also shows that UK adults who use social media for news are less engaged with the news content. Users of Facebook, Instagram and Twitter are less likely to share trending news articles and smaller proportions are clicking on new articles (Facebook/Instagram) or making comments (Instagram/Twitter), compared to 2019. Usage of social media as a source for news has dropped as trust in the platforms continues to decline, Ofcom’s latest report on news consumption in the UK has found. McDonald’s large audience definitely plays a role in their success, with almost 70 million followers across all countries, regions, and platforms – a 31% greater audience than incumbent Starbucks.

After learning the hard way from PR crises and cover ups such as the “pink slime” controversy, the fast food chain now strives to be open and honest about all of their operations. If your corporation is still attempting to understand how it can leverage social media to maximum commercial advantage, take a look at what McDonalds has been doing over the last few years. In the latest Social Business Index from Sprinklr, the restaurant behemoth came out on top across their particular sector. “Fitting into the overall theme of The Love List, Dove is also an accessible brand with a large proportion of its social conversations revolving around coupons and partnerships with stores like Walgreens and Dollar General. By actively using social to cultivate a passionate fan base and forming the right partnerships to reach them, Dove earns the number one spot on the first edition of The Love List. It’s also important that content be in the language that youth speak, and that language is increasingly visual.

These campaigns and initiatives are timely and relevant, capitalizing on the speedy nature of social to stay involved in their customer’s conversation. Convey how the brand cares about things that matter to youth in a casual and friendly way. One way to do that is to highlight how the brand offers a useful service or provide the entertainment and humour that this generation so deeply values. 52% of consumers say that access to exclusive products would influence them to complete a purchase on a social networking site (Facebook, Twitter, etc.) this holiday season. While BBC One remains the most popular news source overall, the figures show its popularity has decreased over the last year. Separate Ofcom research shows traditional media use was even higher during the pandemic, with 87 per cent of adults naming broadcast, newspaper and radio as their go-to sources of news and information about coronavirus in the latest survey.

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With 7,748 brand posts in 30 days, an active audience of 1.4 million, and 104.8 million impressions, McDonald’s’ uses their enormous following as an amplifier for their social media activities. Brands then need to be entertaining and produce marketing materials that social media users will want to share.

In their latest study ‘Coming of Age on Screens’ Facebook have taken a look at the DNA of social media users to see what makes them tick. This Christmas is also the time to ensure social media is used to comprehensively communicate your corporation’s best deals. Social media is now the place to look for discounts, offers and other promotions, so ensure your brand messages are loud and clear.

FacebookWhatsapp and Instagram are both part of Mark Zuckerberg’s Facebook, which reportedly has 2.8 billion active users. Users will now be able to record audio clips which can then be sent as a message, It functions in much the same way as Instagram’s current implementation, with clips being sent in line with existing chat messages within the thread. This is an extension of the audio recording option Twitter added to regular tweets previously, although, after the initial hype behind this from celebrities and high profile users, it seems to have died off somewhat. Decemberas reported by The India Express, live-streaming has been on the rise in India and Instagram has been looking to fill the space left by TikTok after it’s ban in the country. Until now Facebook has always allowed divisive political content because of the amount of engagement it generates.

The figures, which do not cover news consumption during the Covid-19 lockdown, highlight the enduring popularity of traditional media even amid a steady decline in reader and viewer numbers. Freelance journalist, writer and media consultant/trainer specialising in technology, business, social impact and the future of work and society. Feldwick though believes we are set to see an even greater shift in attitudes when it comes to the value of news IP. “Chasing eyeballs led to a boom in clickbait, in outrage, in fake news; whatever gets clicked gets paid,” he says. Loch LomondDavid Hetherington, from Arrochar, has teamed up with Lidl to help get people creative in their kitchens.

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“News publishers have long been under financial pressure, but we are starting to see clear and positive signs journalists and publishers can be rewarded for quality content by harnessing technology to their advantage,” Persson concludes. One further answer to the news IP challenge, says Peo Persson, co-founder of DanAds, is greater transparency, with publishers moving away from intermediaries eating up much of the ad spend to direct booking. “While the details of the team’s new code are yet to be published, we understand it will help publishers monetise their content. Certain larger publishers are already in talks with Facebook over licensing deals.

Children as young as nine are being groomed and bombarded with sexually explicit messages on popular social media app Musical.ly and streaming site Lively. A new play by the National Youth Theatre – ‘F Off’ – examines the complex relationships between young people and social media. Facebook, Instagram and Twitter users also said they were less inclined to share or retweet trending articles and videos than they were in 2019. One way of protecting it has been the idea of a “Spotify” for editorial content with a subscription service to a range of publishers or introducing a micro-transactions system so IP can be paid for on an article-by-article basis. more users with fun or informational audio clips that could be used to reply and respond to customer queries and requests, personalising the experience for each interaction than ever before. Currently, audio clips are limited to a maximum of 140 seconds, with no word if this duration will be increased in a future update.

No other platform can offer the audience scale or granularity of targeting,” he says. Clearly, Facebook has realised overall platform engagement is more important than political content, that, whilst engaging is at the expense of overall usage. With 2021 well underway it’s easy to miss the latest updates in the world of social media news. Fear not as Giraffe Social Media has you covered for the latest developments and inspiration to keep your social media marketing and strategy game strong all year long. The latest news and stories concerning social media, which attracts millions upon millions of users every day. A study by the social media giant found that online advertising isn’t immune to misrepresentation and underrepresentation.

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It came as social media users reported lower levels of satisfaction with the platforms, rating them lower on measures including trust, impartiality and accuracy. According to Andy Barr, chief executive of 10 Yetis Digital, it has forced many publishers into greater use of affiliate marketing platforms because traditional advertising revenues and print circulations have dropped. Its job will be to introduce and enforce a new code that, among other things, will “support the sustainability of the news publishing industry, helping to rebalance the relationship between publishers and online platforms”. announceda new test to reduce political content across news feeds, this is in response to concerns over the impact of divisive political debates that have historically taken place on the platform.

Customer service personnel respond to comments and tweets, both positive and negative, in a patient and cheerful manner. Using listening to pick up on keywords, the fast food brand jumps in on conversations, often to the delight of the user. Transparency is key to any successful social media strategy and McDonalds makes honesty a major priority in their social communications.

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Overall, TV remains the most popular platform for accessing news, winning 75 per cent of the vote. This was followed by the internet with 65 per cent, while radio came in third at 42 per cent.

Compared to a year ago, people who use social media platforms for news also rate them less favourably on a range of measures including trust (down from 38% to 35%), impartiality (down from 37% to 34%) and accuracy (down from 39% to 36%). People who get their news from Facebook, Instagram and Twitter are also less inclined to share or retweet trending articles or videos than they were last year. Teens and young adults told us they first use social media to share things like interesting news articles (36%) or random observations (28%). Some 44% of young people around the world say they would share a funny video, photo or joke on social media before sharing it in person. The number of people accessing news through social media has fallen in the last year as trust in online platforms has slipped, new figures have revealed. Journalism has traditionally been financed through advertising, but this has been eroded by Facebook and Google’s dominance in digital advertising.

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According to Mosseri, Instagram has been hard a work on live groups to give users the ability to go live with more than one other person, in cat it was revealed that up to four people will be able to go live simultaneously together. For clarity, this will mean one live stream can contain the host, plus three other participants. The latest creative jobs in advertising, media and marketing delivered directly to your inbox each day. As part of its mission to champion the news media industry, the NMA promotes the activities of local and national media marketing bodies Local Media Works and Newsworks. The Daily Mail and Mail on Sunday is the most widely read news title and one of the most widely read digital titles, along with the Guardian and Observer, the report found. For a large brand, McDonald’s strives to make their social channels feel personal and friendly.

Encouraging women to rethink and embrace their bodies is clearly resonating on social, which is no surprise as women are the more active gender on most platforms. By tapping into what drives and encourages women, Dove has found success with social’s female audience—in fact, 78% of the conversations about Dove in October were by generated by women. However, marketing and PR specialist Stephen Waddington, of Wadds Inc., sees state intervention to redress the balance as “a sticking plaster”. “Facebook and Google account for more than 60 per cent of digital advertising spending worldwide.

After TV (75%), the internet is the next most popular platform for news (used by 65% of people), followed by radio (42%). But, when combining traditional print with newspaper websites and apps, this increases to 47%. While TV remains the most popular way for people to follow the news – used by 75% of people – the proportion using social media to keep up with the latest stories has fallen from 49% in 2019 to 45% in 2020. Fewer people say they are getting their news from social media than a year ago, according to Ofcom’s annual news consumption report.

• One way of protecting it has been the idea of a “Spotify” for editorial content with a subscription service to a range of publishers or introducing a micro-transactions system so IP can be paid for on an article-by-article basis.
• “While the details of the team’s new code are yet to be published, we understand it will help publishers monetise their content.
• According to Andy Barr, chief executive of 10 Yetis Digital, it has forced many publishers into greater use of affiliate marketing platforms because traditional advertising revenues and print circulations have dropped.

Social media firms have come under fierce criticism during the coronavirus crisis amid accusations they were not doing enough to crack down on misinformation posted to their platforms. The proportion of Brits using social media sites to stay up to date with the latest stories slipped to 45 per cent in 2020, down from 49 per cent last year, according to media watchdog Ofcom.

There is a strong propensity to share, but only when the materials are compelling. Corporations should work hard to design their campaigns with sharing in mind. Brands should create content that appeals to the values of young people and reflects the image they want to share online. As brands gear up for the Christmas season, the behaviour of shoppers needs to be taken into consideration. Clearly social media has become an essential component of all marketing messages – none more so than at peak purchasing times such as Christmas. Indeed, social media networks have rapidly become a retail channel in their own right.

According to Facebook, they will test several approaches including temporarily reducing political content for a small percentage of users in Brazil, Indonesia, Canada and the US. It’s that time of the month again where Giraffe brings you the latest goings-on within the social media news landscape. Read on to find out the latest developments and changes from your favourite platforms. Nine in ten older children say they are aware of ‘fake news’, but more than half of those who use social media for news find it difficult to tell whether stories on these platforms are accurate or not. The report found that those who use social media platforms rate them less highly on a range of measures. With campaigns like Real Beauty and #beautyIS, Dove optimizes its female-empowerment messaging for social sharing.

Publishers argue that because their own content, as headlines, snippets or pictures, is served up to social media and search users, they deserve a fairer share of these revenues. The Daily Record and Sunday Mail are Scotland’s best-read newspapers in print and online with the biggest social media audience in the country.

Three-quarters said they read, watched or listened to news at least once a week. Of these, a third use YouTube, around a quarter use BBC Sounds and Spotify, while a fifth use Apple podcasts.