9 Quick Ways to Improve Page Loading Speed

It may be already turned on or you may have to check the option somewhere in your theme. I suggest checking the documentation or contacting support because each theme is different. For handling redirects in WordPress, you can use a free WP 301 Redirects plugin that will help you manage all of your redirects. By installing the software or running an online scan , you will be able to scan your website.

• While researching the slower sites, we’ve noticed that webmasters make their sites slower by using resource-hungry plugins, website builders, scripts, etc.
• You can also find this snippet in WP Rocket’s lazy load tutorial.
• As you’ve likely gathered from this post so far, plugins can do a lot to improve your WordPress site.
• However, as we have already established, the faster the better.

Optimizing the way your files load can help improve page loading speed. Similarly, so can minifying your CSS, JavaScript, and HTML code. This means removing unnecessary spaces, characters, comments, and other unneeded elements to reduce the size of the files. However, it’s not just the quantity of plugins, but it’s also the quality. Even just a single slow plugin can have a huge negative effect on your site’s load times.

Understanding the importance of site speed

Make sure you invest in a theme or website building platform that gives you the ability to make optimizations to your site speed. As site crawlers analyze your website, they are able to easily understand how your website is structured. The more user-friendly your website is for visitors and site crawlers, the better your SEO will be. I understand that the data I am submitting will be used to provide me with the above-described products and/or services and communications in connection therewith.

However, you might need to exclude certain JavaScript files from combination to avoid causing issues. Many WordPress hosts now implement page caching for you automatically, including most of the options we recommended above. Put simply, if your hosting is slow, there’s a high chance that your website is going to be slow, even if you do a really good job at front-end optimization.

Enable GZIP compression

Simply copy the contents of each CSS file you have, and paste it into one main CSS file. Fortunately, this is a simple process, and one that can usually be accomplished with nothing more than copy and paste. Plus, Wistia’s video player is customizable, so you can give your videos a branded feel by changing the play button and other controls to your brand’s colors. It also lets you include calls to action directly in your videos, and even require them to sign up for your email list before watching. The platform offers comprehensive analytics, including where your visitors come from, where they click, and how far into a video they stop watching. It’s important to note, though, that Vimeo has upload limits for content. So while it still has the potential to get your videos in front of a new audience, your potential audience smaller than it would be with YouTube.

It also works great with NextGEN, Foo Gallery, as well as other gallery and slider plugins. By enabling browser caching, you allow the content to be stored in peoples’ browsers.

How website speed optimization influences conversions

In fact, we’ll be talking about how to decide what to do first further below. If your site is slow, it’s better to implement just a few changes than do nothing at all. There are many more case studies like that around the web. Like bounce rates, the effect is especially visible on mobile, which tends to be slower. Simple enough that you now have no excuses to get to work on improving your website’s loading speeds. This is particularly useful for pages with lots of images and videos, which can take up a lot of your website’s resources.